The NHL in the Social Media World: Preview

With the NHL season officially in full-swing, it’s amazing to see all of the information that’s out there. While the mainstream media has completely dropped the ball for hockey fans all over the United States, the Social Media world looks to be filling the gapping void. New media platforms from Twitter and Facebook to blogging and online radio are giving hockey fans choices that they’ve never had before.

The NHL has played its role in cultivating an online community. By making their videos shareable and allowing fans to post clips on YouTube, highlights are readily available for online readers and writers alike. GameCenter on NHL.com gives fans a viable option to watch more hockey than humanly possible. It’s apparent that the league understands that traditional forms of media aren’t enough—especially with the lack of coverage that hockey seems to receive.

This week, we’re going to have a series of interviews with people all over the hockey/social media world. Each guest has a different point of view and different area of expertise to show how the NHL is doing in the New Media world. We have a couple of hockey writers, a couple of podcasters, a woman that brings hockey fans together and a Social Media guru (my title for her, not her own).

Our aim is that by the end of the project, everyone will have a better sense of where the NHL stands in the online market place and where Social Media and hockey may go in the near future. If nothing else, everyone’s insight shows that there’s a lot going on in the New Media world. We hope you enjoy.

Here is our schedule of guests for the Social Media series:

Monday, October 12: Grey Wyshynski from Puck Daddy
Tuesday, October 13: Dani Muccio from NHLTweetUp
Wednesday, October 14: Jennifer Leggio from ZDNet
Thursday, October 15: Buddy Oakes from Preds On the Glass
Friday, October 16: Eddie Garcia and Doug Stohland from Puck Podcast

We hope you have as much fun reading the series as we had putting it together!

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